30 Sep 2011

The Kindle Fire: "Light My Fire"

After years of no-blogging two posts in a night, I'm on a roll :D.

I'd have liked the Kindle to "C'mon baby, Light My Fire", but unfortunately it didn't. But then again I prefer a plain old book to an eBook reader, I'm not a big fan of tablets either and prefer my phone hands down over a tablet, and lastly I like my devices to be state of the art. So in short I'm not part of the target demographic of the Amazon Kindle Fire. However the Kindle Fire is extremely interesting for several reasons:

-This is going to be the first "mass market" non Google supported Android device which is taking advantage of the open nature of the OS, i.e. this is something that could morph into a whole new branch of Android which is amazon supported. This may lead to "increased fragmentation", but that's not how as developers we should look at it. I see it as a whole new target demographic to develop apps for, and its far easier to port an app to an OS whose underlying system is similar to the one I develop for on a daily basis than one that is radically different. i.e. Even if amazon take their fork of android in a different direction it would be far easier for me to port my apps to their platform if required than to port say to the iPhone or Windows Phone.

-The Fire is going to be an exercise to prove that the Average Joe prefers content over specs on paper. Yes, the Fire has a dual core processor, but then again its only got 8GB storage, runs on a base of android 2.3 which as we all know is NOT a tablet OS, and ice cream sandwich is just 10 days away, but still I'm going to bet on the Fire outselling any Honeycomb/ICS tablet once it releases and its not only because of the price, I'm sure if/when the Fire hits UK shores its going to be far more expensive than it is in the US, which would make the Archos G9 8in at 200£ a better buy as its more "fully featured" for the tech enthusiast or the Xoom at 300£.

Thats my two pence, if anyone's got comments/opposing points to make/add please feel free to do so as Amazon entering the "tablet/eReader" hybrid market is rather interesting and is worthy of a debate :D.







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